Laing Thermotech

Goal - Design a Public Relations campaign to increase exposure for the company's "instant hot water" solution.

Process

• Keyword Research for this product "instant hot water"
• Domain Name Selected: InstantHotWaterPump.Com
• A new site was created with content solely based on Instant Hot Water solutions that were offered by Laing

• Search Engine Optimization Plan - Do several press releases to promote the website with keywords embedded into text links within the content of the Press Release

A sample of a press release follows:

After 3 months the site has the following results:

The number of leads increased from 3 per day to over 80 per day. Sales have dramatically increased in the past 12 month.