The Different Types of Press Releases or News Releases

Traditionally Press Releases also known as a News Release had to fit a very specific format to be acceptable. This format or style guideline had been established in what is referred to as the Associate Press or AP format. There is nothing magical about this format other than it is or was accepted for traditional Press Releases. In addition press releases were general structured as an announcement or presentation of newsworthy information.

Most large organization use press releases as a vital part of their public relations plan. The more powerful the company the more likely a press release would be reproduced in print, radio or television media. These are still powerful ways for an organization to get their message heard, but things are changing rapidly.

Nowadays a vast majority of the media receives information from the internet by subscribing to email alerts and RSS feeds from the various press release distribution services. With the relative low cost of these services any organization can now take advantage of using press releases to share information with the media, and more importantly direct to the public.

More people are referring to online news sources then ever before, and this trend will continue into the future. It is now possible for a small business to produce a highly optimized press release complete with images, podcast and even embedded video.

This levels the playing field considerably for most small businesses, still a lot of organizations feel intimidated about their ability to do a press release properly. The fact is the process is very simple, but it does help if you use a high quality press release writing service that can provide more than just a well written press release. One major benefit is the ability for a press release writing service to combine keyword research and search engine optimization as part of the effort needed to give a press release its maximum exposure.

Online news sources rely on searches engines to find news of interest for their readers. If you do not use the word or “keywords” people are look for you will not attract readers. The addition of good search engine optimization enables a press release to help build the linking value and importance of a website. This naturally increases a websites ranking for the optimized keywords that have been optimized for that press release. The combination of SEO optimized press releases in conjunction with proper SEO website implementation allows any company to compete in a global market.

But what about the small home business that does not have the money to invest in a high quality optimized press releases, are they omitted from the opportunity to spread the word and improve their web sites rankings? The answer is no! With the advent of high quality low cost distribution services such as WebWire and low cost press release writing service for small (250 word) releases known as WebPost any organization can participate in global marketing, build the value of their brand name and increase revenues.

Organization large, small or even very small can afford to grow their businesses just like the big guys. What was the exception is quickly becoming the norm. Make sure your business is not missing out.